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Tnw_logo_small Named one of The Next Web's Top Startups to Watch

It all started with bed sheets.

We were making our beds (like all gentlemen should) and struggled when it came time for the fitted bed sheet. Which side is length, and which is width, we wondered. And then the light bulb went off. Wouldn't it be better if... fitted bed sheets had length and width indicators? Yes, it would be better! And with that, the first betterif was spoken and a community born. Join us here on Betterific and let us know what you think would be better if...

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Micha WeinblattCEO | Co-Founder
Lover (and maker) of funny tees, Micha is our idea man. And for those of you that remember this product, he still swears by his Blackberry Bold. (It's a smart phone from 2009.)
Jonathan SchilitCOO | Co-Founder
You can usually find Jonathan in a pair of shades and trying to define "biz dev" to his friends. He unabashedly loves Ben and Jerry's ice cream (much to his wife's chagrin).
Brad CaterCTO | Co-Founder
Brad runs every morning and eats the same dinner every night. This (apparently) gives him the strength to build amazing products. He also listens to a lot of blues music.
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